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An on-line appointment scheduler provides 24 hour/day access to booking appointments without the need for a receptionist. Max Fandurl of BookingCalendar.com describes this technology for the massage marketplace.

After researching markets, we realized that the Spa and Massage Therapy is the fastest growing market in America and Europe. We also learned that many of these new businesses are working from home and do not have a receptionist. Their biggest problem is playing telephone tag to create and keep a solid customer base.